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New York Post - Dough Job
By BRIAN NIEMIETZ
June 10, 2008 --
"LADIES, you no longer need to worry that the cute guy at the bar works in advertising."
Yes, this was the tag line for the Fashion Meets Finance after-work mixer hosted by nightclub Taj last Thursday.
No, we're not kidding. These events actually exist.
There's nothing mysterious about the purpose of the bimonthly bashes; it's all spelled out in the name. But just in case you are confused, "Women in fashion need men who can facilitate their pre-30 marriage/retirement plan," explains the invitation. "And men in finance need women who will allow them to leverage their career in their dating equity."
And leverage they did. So many people RSVP'd to the event (more than double the club's 500-plus person capacity) that pocketchangenyc.com, one of the organizers, stopped accepting reservations at noon.
"I don't think anyone thought it would reach that level," says doorman Jake Kent, who helped promote the event.
To RSVP, applicants were required to post their title and company, and were also encouraged to post their photos and salary.
Yes, salary.
Would investment manager Victor Park - he of the $500,000-plus annual income - find true love with Juicy Couture's Kellie Tracy, who nets under 50 grand annually? Would they spawn?
Matching up moneyed men and female shopaholics is hardly Ph.D.-level chemistry. The Mr. Big formula is practiced nightly in clubs, where bankers buy $400 bottles and encourage thirsty young girls to come to papa.
The only difference is that these organizers were gauche enough to spell the whole thing out - and leave the label showing, to boot. In a city where partygoers think nothing of paying obscene cover charges, Fashion Meets Finance charged a mere $5 entry for wheelers and dealers able to attend the 5:30 p.m. weekday party, which, for the record, raises money for charity.
"I honestly think I'm organizing the obvious," says event founder Beth Newill.
It's clear what's in it for the ladies (two words: meal ticket) - but what's in it for the guys? "I'm not a fashionable guy, but I appreciate the women of the world that are fashionable," says commercial real estate worker Aaron McCann, who said he didn't list his income online -but actually did. ($200,000-$299,000, if you care.)
For 20-something fashionista Cindy, it's not about the money - it's about full disclosure.
"It wasn't really about how much they made, it was about where they worked, and it was the fact they were willing to put their names and the amount they were making," she says. "That they were that confident to put it into the profile - that was interesting to me."
Interesting in the sense they confidently admitted to making lots of money.
"It doesn't matter what they do as long as they're passionate about it," she said, when asked whether she'd choose a millionaire banker over a millionaire musician.
Though most of the crowd was looking for love, Lauren Moreno was looking for . . . financing. The designer came to the event armed with a dozen handbags and hocked her wares to big spenders.
"All the guys here are looking for a girl who's very easy to manipulate," says Moreno. But Jessica Anderson thinks there's more to it than that. "Women want to meet successful men," says the 31-year-old fashionista. "You don't want to marry some loser."
She should know. Anderson's engaged to a hedge funder - info she divulges by request only. Like Moreno, she's here to network.
"If they ask me, sure, but I don't write it on my forehead."
"I came here sort of to observe this whole thing," says 26-year-old Prescott Hahn. "It measures up to what you thought it would be."
Not worried about gold diggers, Hahn thinks, "They'd be stupid if they weren't doing the math."
Kerry, a 26-year-old fashion industry lawyer, certainly wouldn't mind meeting her Mr. Big tonight. Her only request regarding her mate's income is that "It has to be higher than mine." (She declined to tell us how much that was.) Her friend Courtney, who works for Nautica, says she'd let a guy take her shopping on a first date - but would also deign to meet a man of meager means, "If I were really into him."
"Liar!" accused Kerry, before quoting Carrie Bradshaw (or was it Socrates?) saying, "All women are looking for labels or love."
But it isn't just women, according to 24-year old Jose Montero, who works in marketing for Bloomingdale's. Montero says there are a lot of suits who might prefer a young Terry Bradshaw to Carrie Bradshaw.
"Trust me; a lot of down-low finance guys are really in the scene," says Montero. "A lot of my friends are in finance, and they're gay."
So was it love at first financial sight at Taj that night?
Perhaps not - but a gold-digging girl can always hope.
One fashion industry partygoer reported she'd met a finance guy named Ben, with whom she's planning a date. Admitting he's "probably not" her Mr. Big, she - along with just about every woman at the party - had seen the "Sex and the City" movie and believes the Mr. Big dream is true, "to a great extent."
Organizer Newill agrees, saying, "Even if they're not going to admit to it, deep down inside, of course, every girl [is looking for] a guy who's going to make their lives easier or pleasurable in the sense they have the money to provide."
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덧글
Ray_ 2008/06/11 01:08 # 답글
너무 길다..하지만 첫째줄보고 바로 분노..아니 광고계에서 근무하는게 어때서요??;;;;;
하느니삽 2008/06/11 08:02 #
저도 이 기사 보면서 "아니 광고업계가 무슨 죄가 있다고 돈 못 버는 직업의 대명사처럼 저렇게 해놨나" 했어요. ㅡㅡ;근데 뉴욕에서 Taj라는 클럽이 유명한가요?
Ray_ 2008/06/11 08:33 # 답글
영 관심없는 제가 들어본 기억이 있는 듯 마는 듯 하면 어느정도 이름값이 있나본데요^^;;
하느니삽 2008/06/11 19:57 #
클러빙에 관심없으신 것 맞으세요? ㅎㅎ
시네마천국 2008/06/11 16:54 # 삭제 답글
제목도 그렇고....저쪽도 광고쪽에 대해 좋지 않은 말들이 많은가 보네요~
하느니삽 2008/06/11 19:58 #
저 tag line 지은 사람이 광고계에 악감정이 있을지도요.. -_-;;
pastelwind 2008/06/11 18:33 # 삭제 답글
광고계에서 일하시는 분들이 보면 울컥 하시겠어요;
하느니삽 2008/06/11 19:58 #
그러게 말이에요. 무슨 억한 심정이 있어서..
joonie 2008/06/11 22:42 # 삭제 답글
뭐, 결국 남자는 돈잘벌고 여자는 이뻐야 장땡이라는 얘기. ㅡㅡ;
하느니삽 2008/06/11 23:16 #
기분 나쁜 얘기를 대놓고 하는 센스가 넘치는 파티죠. ㅡㅡ;
2008/06/12 00:10 # 삭제 답글
비공개 덧글입니다.
하느니삽 2008/06/12 07:21 #
예 맞습니다만..
hoqueen 2008/06/16 00:43 # 삭제 답글
보는 것 만으로도 질식할 것 같아효!!!!!저쪽 업계의 특징을 저렇게 규정해놓는 것도.. 영 맘에는 안들긴 하지만요..
뭐 저야, 늘... 공순이, 뺑뺑이 안경, 제 3의 성.. 으로 구분되는 분야에 있었으니...
차라리 된장녀가 더 낫지 않냐.. 하는 생각도 조금.. -_-a
하느니삽 2008/06/16 08:37 #
된장녀보다는 공순이, 뺑뺑이 안경, 제3의 성이 훨씬 낫지 않나 싶은데.. ㅡㅡa근데 호퀸님하는 비록 그런 분야(?)에 있긴 했지만 뺑뺑이 안경, 제3의 성과는 아무런 상관도 없으니 오히려 희소성 면에서 승리자??
hoqueen 2008/06/16 12:57 # 삭제
제 3의 성과는 조금 상관이 있는 것 같습니다..;;;;
하느니삽 2008/06/16 13:31 #
아무나(?) 제3의 성이 되지는 않는데..